Izooto

iZooto is an audience marketing platform designed specifically for publishers to engage and retain their users across different devices. It helps publishers convert visitors into loyal readers and monetize content effectively using innovative ad solutions.

Here's how iZooto stands out:

• Web Push Notifications: Convert casual visitors into subscribers by engaging them through web push notifications. This boosts page views and revenue by up to 15%.

• App Push Notifications: Personalize notifications for mobile users to bring them back to your app, ensuring they stay informed with the latest updates.

• News Hub: A notification center that curates stories, allowing users to set preferences and discover more content, enhancing engagement.

• On-Site Interactions: Transform fly-by visitors into engaged readers with features that drive content discovery and increase page views per session.

iZooto employs an Audience Flywheel approach tailored for digital media, focusing on different reader types to enhance engagement and monetization. This approach prioritizes reader experience, providing editors with tools to build a loyal audience.

Some notable case studies include:

• Lokmat: Achieved 44 million+ pageviews by segmenting their audience and delivering tailored notifications, boosting engagement and ad revenue.

• InsideNoVa: Increased engagement and retained audience through push notification ads, generating 100K page views monthly.

• Tempo: Doubled page views using RSS automation, which distributes articles without manual intervention.

• Erem News: Used iZooto to become the primary traffic source over social media, enhancing engagement with targeted notifications.

iZooto offers quick integrations and a pricing model that supports both engagement and monetization, reducing reliance on platforms like Facebook and Google. Its tools are built for the speed and scale of media operations, making it a compelling choice for publishers looking to improve user engagement and revenue.